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	<title>Joe Heller</title>
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	<description>Marketing Results!</description>
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		<title>Going Beyond Relationship Selling To Become A Trusted Advisor</title>
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		<pubDate>Mon, 16 Jan 2012 03:07:26 +0000</pubDate>
		<dc:creator>Joe Heller</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Selling]]></category>
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		<category><![CDATA[Trust]]></category>

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		<description><![CDATA[I&#8217;m here to dispel the myth about relationships and selling new business. I&#8217;ve been studying the misunderstood relationship selling model for quite some time. One of the factors that never made sense to me was how anyone can expect a friend to give you their business when you haven&#8217;t earned the right to it. I [...]]]></description>
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		<title>How to Write a Powerful Marketing Letter</title>
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		<pubDate>Thu, 05 Jan 2012 14:38:52 +0000</pubDate>
		<dc:creator>Joe Heller</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Joe Heller]]></category>
		<category><![CDATA[Marketing Tips]]></category>

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		<description><![CDATA[I&#8217;ve written this &#8220;how-to&#8221; article to give you a competitive edge when writing a powerful marketing letter. The following 15 Tips (and tricks) will give you everything you need to know to write killer marketing letters. Enjoy and prosper &#8211; The secret to writing a sales letter is that there is no secret. A killer [...]]]></description>
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		<title>Are You Invisible to Your Potential Clients?</title>
		<link>http://joeheller.com/are-you-invisible-to-your-potential-clients/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-you-invisible-to-your-potential-clients</link>
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		<pubDate>Thu, 05 Jan 2012 14:20:02 +0000</pubDate>
		<dc:creator>Joe Heller</dc:creator>
				<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Unique Selling Proposition]]></category>

		<guid isPermaLink="false">http://joeheller.com/?p=539</guid>
		<description><![CDATA[Do you remember a time when you were a kid and pretended to be invisible?  Your imagination delighted your parents as you walked through the house inspiring them to play along with you, all could hear your innocent giggling. Fast forward to today, entrepreneurs and professionals are still invisible.  Only this time it&#8217;s not pretend, it&#8217;s real [...]]]></description>
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		<title>How to Find a Hungry Market</title>
		<link>http://joeheller.com/hungry-market/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hungry-market</link>
		<comments>http://joeheller.com/hungry-market/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 14:00:45 +0000</pubDate>
		<dc:creator>Joe Heller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Selling]]></category>
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		<category><![CDATA[Niche Markets]]></category>

		<guid isPermaLink="false">http://joeheller.com/?p=530</guid>
		<description><![CDATA[The most important skill you can have as an entrepreneur is to know where to find a hungry market that craves your product.  Knowing how to find a “hungry market” is the single most valuable skill you will ever develop.  What I am about to revel to you has been a closely guarded secret by [...]]]></description>
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		<title>Your Greatest Competitor &#8212; Indifference</title>
		<link>http://joeheller.com/your-greatest-competitor-indifference/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-greatest-competitor-indifference</link>
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		<pubDate>Thu, 05 Jan 2012 05:19:46 +0000</pubDate>
		<dc:creator>Joe Heller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Selling]]></category>
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		<category><![CDATA[Marketing Article]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://joeheller.com/?p=527</guid>
		<description><![CDATA[Who is your greatest competitor?  Throughout the history of marketing, professionals have always faced great adversaries that compete for their highly coveted piece of business.  Is yours the large multinational company or the boutique that somehow seems to call on your best customers?  No, the most formidable competitor that has haunted professionals for decades is the [...]]]></description>
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		<title>The Power of Personal Branding</title>
		<link>http://joeheller.com/the-power-of-personal-branding/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-power-of-personal-branding</link>
		<comments>http://joeheller.com/the-power-of-personal-branding/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 05:06:51 +0000</pubDate>
		<dc:creator>Joe Heller</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Joe Heller]]></category>

		<guid isPermaLink="false">http://joeheller.com/?p=522</guid>
		<description><![CDATA[The Power of Personal Branding Why is Personal Branding important for professionals? In today&#8217;s society trust of consumer brands declined a staggering 50% over the last three decades with awareness of brands declining another 20%. Personal Branding for professionals is no longer important, it&#8217;s essential for not only professional gain; Personal Brands are crucial to [...]]]></description>
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		<title>Trust from the Client&#8217;s Perspective</title>
		<link>http://joeheller.com/the-value-of-trust-a-clients-perspective/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-value-of-trust-a-clients-perspective</link>
		<comments>http://joeheller.com/the-value-of-trust-a-clients-perspective/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 04:14:36 +0000</pubDate>
		<dc:creator>Joe Heller</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Joe Heller]]></category>
		<category><![CDATA[Marketing Results!]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Rainmaker]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://joeheller.com/?p=395</guid>
		<description><![CDATA[One of the most challenging, if not the most difficult piece of the business development puzzle in winning a new client is Trust. Trust today is truly the pivotal point of building a successful business relationship.  Trust is rarely tied to a product or service but it is facilitated by the person interacting with the customer. Why [...]]]></description>
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